Fractional COO & PM for ecommerce and retail
I connect the systems and tighten the flows so stock, orders and sales stop disagreeing, and growth stops creating chaos in the warehouse.
16 years inside the operational layer. An independent fractional operator.
How Ecommerce operations break
Ecommerce hides its operational problems until a peak exposes them. Between the storefront, the warehouse, the marketplaces, and the finance team, the same order gets handled five times and trusted nowhere. The teams I meet can sell. What breaks is everything that has to happen reliably after the sale.
Stock is never quite right
The number on the site, in the warehouse, and in the books all differ, so you either oversell and disappoint or overstock and tie up cash.
The tool stack does not talk
Store, 3PL, marketplaces, and accounting each hold a version of the truth, glued together by spreadsheets and one person's memory.
Fulfilment breaks at peak
The process that copes at normal volume falls over exactly when it matters most, and returns make it worse.
Channels multiply the mess
Every new marketplace or region adds another set of rules, and nobody has designed how they fit together.
Nobody owns the order end to end
Between sale and delivery the order passes through hands that each assume someone else caught the exception.
You fly on lagging numbers
By the time the real margin and stock position are clear, the decision window has already passed.
You optimised the storefront, not the operation
Growth in ecommerce comes from the front of the funnel, so that is where the attention goes. The operation behind it gets bolted together tool by tool, channel by channel, until it is nobody's coherent design. The fix is to make the systems agree and the flow own itself, so selling more does not mean breaking more.
The order matters more than any single fix.
Diagnose first
I trace an order from click to cash and find where stock, systems and people disagree. The Operations Audit shows what to fix first, before peak.
Make the systems agree
One source of truth for stock and orders, with the tools connected so data flows instead of being re-keyed.
Implement, not advise
I set up the integrations and process and stay until the warehouse and the books match on their own.
Design for peak
A fulfilment and returns process that holds when volume triples, not just on a quiet Tuesday.
Leave it running
Clear ownership and the numbers visible early enough to act on.
Stock is trusted, so you stop overselling and stop overstocking. Orders flow from click to delivery without a human chasing each one. Peak is a busy day, not a crisis. And you see margin and stock in time to make the call.
Where to start.
Operations Audit
The low-risk front door: I trace an order from click to cash and hand you a prioritised fix list.
Learn more →Systems & Tools
I connect the store, warehouse, marketplaces and accounting so stock and orders stop disagreeing.
Learn more →Fractional COO
I own the operation a few days a month so selling more stops meaning breaking more.
Learn more →Sell more without breaking more.
A 30-minute call, no pitch. Tell me what is breaking and I will tell you straight whether I can help.